Living our Most Fruitful Life, One Snackable Moment at a Time

Living our Most Fruitful Life, One Snackable Moment at a Time

Help consumers enjoy a little decadence without the guilt


Self-care. Self-love. Self-health. Focus on health and wellness has never been more of a priority in the U.S. as consumers recognize that they have the power, control and tools to live their best lives. A mindset or belief that we have to sacrifice and give up what we desire has given way to a “less is more” approach when it comes to enjoying some of the guilty pleasures life has to offer. In fact, recent research* we’ve conducted confirmed that 83% of respondents eat “indulgent desserts” multiple times per week – if not daily!


The easier food manufacturers can make it for consumers to enjoy their favorites while still feeling good about their choices, the bigger the win for everyone. Specifically, for ice cream and frozen novelties, a driving trend that helps families to not over-indulge is the increasing availability of single-serve, individual portion, and small cup offerings. These smaller size options make sense for families with young children, for those seeking an easy way to exercise portion control and for those who want to treat themselves – just because.

At AGRANA Fruit, we’re doing our part to help ice cream lovers embrace what we call “snackable moments,” where they can enjoy a little decadence without all the guilt and regret. Adding better-for-you ingredients to frozen treats, especially bars, contributes to consumer confidence that positively reinforces the sentiment of “you are what you eat.”


In support of the “less is more” approach, our global network of R&D experts have developed creative solutions delivering on taste, texture and just the right amount of indulgence. We offer a range of Fruit & Nut Butter preparations that can be used as a swirl in both bars and pints. Examples include Strawberry Almond Butter, Orange Hazelnut Butter and Pineapple Cashew Butter. This concept is all about the best-of-both, the sweetness of the fruit balances out the earthy notes of the nut butter.


Please reach out to learn more about our Fruit & Nut Butter preparations as well as our strong portfolio of solutions supporting the ice cream category. We’re looking forward to partnering with you on delivering more snackable moments consumers can feel good about. 


For more updates please click here and follow us on LinkedIN!

For more updates please click here and follow us on LinkedIN!